Rewoolution: the first Italian sportswear brand certified b corporation

Rewoolution announces that it has obtained B Corporation certification, strengthening its leadership in innovation in a direction of social and environmental sustainability.

As part of the Reda Group, Rewoolution obtains B Corporation certification, the most advanced standard at international level, aimed at measuring the economic, environmental and social impacts of companies. Recognized by the non-profit organization B Lab, B Corp certifies the companies that stand out for their high standards of transparency and responsibility.

Sustainable since its foundation in 2011, Rewoolution, whose garments are 100% made with ethical wool, has distinguished itself for its commitment to its employees, the environment and sustainable innovation.

Rewoolution employees enjoy benefits that have helped to certify the company: from the company canteen, Welfare services, conventions, the possibility of working in Smart Working, to the creation of internal support teams “Project Buddies” aimed at listening to the needs of employees, so as to find possible solutions.

Respect for the environment and the protection of resources are also the pillars of the Rewoolution philosophy that have allowed us to achieve the important certification. Rewoolution operates in a responsible, sustainable and transparent way, placing change and sustainable innovation at the centre of every process for the creation of garments made with certified and fully traceable wool.
B Corp are companies that adopt a sustainable development model, pursued through the sharing of the value generated (economic sustainability), personal growth and a positive impact in the communities in which they operate (social sustainability) and respect for the ecosystem (environmental sustainability).
B Corp is distinguished from traditional companies by the voluntary pursuit not only of profit, but also of one or more goals linked to a common benefit, through the generation of one or more positive effects on people, the community, the territory and the environment: performance, transparency and responsibility are the fundamental values that guide a B Corp company.