Rewoolution presents: “The Rewoolutioner Business Program”

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Rewoolution, a merino wool activewear brand designed for the Reda Group’s technical outdoor sports and leisurewear, launches “The Rewoolutioner Business Program”, an innovative project that embraces the 360-degree shopping experience, involving both the physical store and the online boutique, creating a highly rewarding experience for the buyer and at the same time exploiting the channels and skills of retailers.
The shopping experience in its innovative formula will be integrated and will allow the customer to touch and try on the garments in shop and buy them online directly in the shop.

This affiliate program proposed by Rewoolution represents a revolutionary approach to the market, in response to the needs of consumers and retailers who share the new values of sustainability, transparency and responsibility towards the environment and the community and who want to demonstrate this by putting themselves on the line. Rewoolution, in fact, is the first Italian sportswear brand certified by B Corp. B Corp. are companies that adopt a sustainable development model, pursued through the sharing of the value generated (economic sustainability), personal growth, a positive impact on the communities in which they operate (social sustainability) and respect for the ecosystem (environmental sustainability).
To be a Rewoolutioner, it will be necessary to set up in the participating boutiques, an in-store display with digital access point, a dedicated showcase for a week to give visibility to the project and there will be the possibility to have dedicated training on garments, sales techniques and web application, supported by a sample set, so as to relieve the shopkeeper from having a physical stock.
The first two partner stores selected to launch the programme are Strike in Naples and Y in Turin. This is only the initial phase, as the programme will continue with the new memberships.

With this project Rewoolution wants to share a philosophy, which is a break with the past, of a new shopping experience that offers an online service from the shop. The ultimate goal is to be pioneers and pave the way for a flexible, sustainable, ethical and transparent business that is more responsive to the needs of today’s economic change.