Save The Duck presents the new “Stand Up and Quack” campaign

The 100% animal free brand promotes a campaign aimed at consumers and companies to raise awareness on animal welfare issues and respect for the environment.

Save The Duck, brand specialized in 100% animal-free and cruelty free outwear, launches the new institutional campaign “Stand Up and Quack” and announces virtuous projects for the near future. Through an edu-branding action, the Italian company makes its voice heard to move consumers’ consciences. In order to act in a timely and cohesive way, it is necessary that industries, not only fashion, become more aware and protagonists of a real social progress.

The ATL campaign thus stages five changemakers who, wearing the mask of the logo, symbol of commitment and activist causes, become examples of change and ambassadors of different ideals, from sustainability to human rights.

Save The Duck was born in 2012 on the intuition of the entrepreneur Nicolas Bargi. The founder and CEO of the Italian company has grasped the need to create innovative down jackets, free from goose feathers and components derived from animals, but also made with recycled materials in a system of circular economy that avoids waste and excesses. Rewriting the rules of fashion in a sustainable way is a commitment that the company has made with itself and consumers since the day of its foundation: today, in fact, Save The Duck represents a symbol among the fashion brands that support the values of environmental sustainability as well as financial ones. The achievement of B Corp certification as the first Italian fashion company is the demonstration of a path that continues constantly towards the planet; in 2020, in a world where nothing will be the same as before, respecting and protecting the global ecosystem takes on even greater significance in determining the quality of our lives.