The North Face unveils new “Have you ever?” campaign
The outdoor brand’s new campaign celebrates adventure and encourages everyone to go out and discover what you’re capable of!
The North Face today launches its new campaign, “Have You Ever”: designed to celebrate those moments in life that invoke the very spirit of adventure, this campaign aims to be an inspiration to explorers around the world, encouraging them to get out and discover the moments they need to experience and get great excitement from.
Betty Reid Soskin, the oldest serving ranger in the United States, is a woman who knows what it really means to talk about adventure, and she is the narrator for the new video released by the brand in support of this campaign.
Betty’s words are an ode not only to exploration, but to the courage and daring of those who are willing to face uncertainty, challenge themselves and go beyond their comfort zone in search of something more.
Whether it’s admiring the sunrise at the top of a mountain, challenging yourself on climbs so hard you feel your arms burning and screaming to stop, or simply leaving city concrete behind to discover new trails surrounded by nature…all of these moments matter.
Just to encourage more people to find their own “Have You Ever” moment, The North Face will offer the opportunity to connect with the brand through its athletes, its Never Stop communities and its Explorer team throughout the summer. Throughout Europe, The North Face’s “Never Stop” communities will host weekly appointments for free trail running, climbing, hiking and more with qualified instructors.
Amanda Calder-McLaren, Senior Brand Communication Director at The North Face commented, “As a brand, we recognize how important these moments can be. Whether it’s a first time on a climbing wall or a first place finish in a trail running race, we want everyone to experience these moments and connect with others. We are incredibly excited to bring this campaign to life and look forward to sharing so many new adventures with fans.”
