Torx announces new sponsors for 2021 edition
In addition to the already confirmed Sponsors and the Main Sponsor Karpos, Garmin Italia, Rewoolution, SCARPA, Mizu and Floky have joined the Torx team.
Torx, the epic adventure on the trails of the Aosta Valley Alps and the most prestigious trail running event in the world, today announced the annual agreements with new sponsors for the 2021 edition. Important and strongly recognised brands on the outdoor scene have chosen to put their name alongside that of the prestigious Torx: Garmin Italia, Rewoolution and SCARPA for the Gold Sponsor category and Mizu for the Bronze one. Completing the list of sponsorships for the new edition of the races is also the Italian startup Floky.
The first big news regarding new commercial partnerships concerns Karpos, a brand specialised in sportswear for outdoor activities, which becomes Main Sponsor starting this year. The Italian company, which bases its philosophy on respect for nature and the people who live in it, has signed a three-year agreement with Torx, establishing a virtuous collaboration that also enhances the value of Made in Italy and a shared spirit of adventure.
The partnership with all Torx sponsors is the result of a strong sharing of values: sustainability, sporting ethics, professionalism, the centrality of man, Made in Italy, a common vision of the outdoor world and the indissoluble bond between man and nature. Torx is a unique event recognised worldwide. It is a real life experience, totalising for body and mind. Physical preparation is a basic element in facing the Torx, but it is above all the heart and the head that set the pace and make the difference during the route: participating in the Torx means challenging oneself and redefining one’s physical and mental limits.
Alessandra Nicoletti, president of VDA Trailers, says: “The Torx has the ability to teach something even when you don’t run, even when you can’t organise. Its presence has been felt even more in this last year, the Torx is an emotion that never goes away. It has been a year without races, but the spirit of the Torx has not waned and the awareness of how the Torx is much more than its kilometres has grown. It is a passion for the mountains, it is a commitment to the environment, it is an interweaving of stories and tales. This is why we have confirmed solid friendships and forged new partnerships with brands, but above all with companies, made up of people, driven by the same values, the same ethics and the same dreams, with whom to embark on a year-long journey, in the hope that this is just the beginning of a great adventure.”
The new Sponsors are market leaders in the outdoor segment: Garmin is the technology partner for this new edition. Garmin is a leading company in the production and development of devices dedicated to the monitoring, tracking and analysis of sporting activity and navigation in any environment. Research, innovation and safety are the hallmarks of the brand and its products, chosen by those who enjoy sport on a daily basis and those who want to put themselves to the test with heroic feats such as Torx.
Rewoolution, the activewear brand of the Reda Group, stands out for its garments made of 100% sustainable and traced merino wool, as well as for its philosophy based on the concept of Naturally Beautiful, which expresses modern man’s desire to blend authentically with nature. Also fundamental in this sense is the principle of sustainable business, closely connected with Torx’s thinking.
SCARPA is one of the Italian sponsor companies for the 2021 edition and has been recognised as a world leader in the production of mountain and outdoor footwear for over eighty years. The brand accompanies athletes and sports enthusiasts in every outdoor adventure and in the great undertakings in the presence of mountains all over the world. Sustainability and respect for nature are principles at the heart of SCARPA’s thinking and are perfectly matched with those of Torx.
The Torx will take place from 11th to 19th September and during the year there will be no lack of Tor in Tour events organised together with the sponsors. Each brand will have the opportunity to make its identity better known through digital and in-person events and to tell the story of the bond established with Torx through the stories, tales and emotions of this unique event, addressing an increasingly wide and varied audience.
The next appointments will include the Torx press conference in digital format, scheduled for Thursday 28 January at 10:30 a.m., where the novelties for 2021 will be presented and the leitmotifs of this new edition will be explored: sustainability, Made in Italy and the centrality of man.
