UYN begins to collaborate with VR46
The cutting-edge technology of the Italian brand and the experience of VR46 come together to create a revolutionary line of shoes. Lifestyle and functional, for everyday life and urban mobility!
It’s called “UYN for VR46” and it’s the first line of shoes developed by UYN – Unleash Your Nature together with VR46. “UYN for VR46” is the first result of the partnership between the Italian brand of technical clothing and VR46 Racing Apparel, Valentino Rossi’s company. A collaboration in the sign of “Made in Italy” destined to extend to more levels with original and innovative projects.
Imagination, creativity, class, search for perfection are the qualities that accompany Valentino since the beginning of his career and that make him an icon loved and recognized worldwide: the same characteristics have been transmitted to the collection “UYN for VR46” with unconventional shoes, sporty style and high performance. The new line includes the models UYN VR|46 Pro and UYN VR|46 Casual and will be distributed by VR46.
The experience of VR46, the technology of UYN
The laboratories of Asola (Mantua), home of the brand UYN, have been transformed into a box for the “tuning” of a shoe in which the contribution of VR46 is reflected in the sensitivity and attention to detail that are the basis of the collection.
UYN has made available the know-how and advanced technologies of AREAS (Academy For Research and Engineering in Apparel and Sport), the modern research and development center of the Mantua-based company. From this original encounter was born a shoe functional and lifestyle at the same time, suitable for everyday activities but also for urban mobility.
“The collaboration with VR46 fills us with pride”, the words of Marco Redini, CEO of UYN. “UYN was born with a precise mission: to revolutionize the sportswear and footwear industry by offering unique products, able to combine performance and style, technique and aesthetics. VR46’s experience and visionary mentality have allowed us to create a truly innovative collection of shoes, capable of expressing the values that the two brands share and that are the basis of this prestigious partnership.”
