Vaude 50 years of success

Vaude 50 years of success

Vaude 50 years of success – Vaude celebrates 50 years of success with many milestones: from bold vision to pioneer of innovation and sustainability.

Founded in 1974 by Albrecht von Dewitz,
Vaude
is one of the leaders in the European outdoor market, having significantly helped define this sector. The family business in Tettnang has launched revolutionary products such as the “Space” tent, ultralight equipment and functional clothing made from recycled and organic materials.

Antje von Dewitz took the reins of the company in 2009, leading Vaude to become a pioneer in sustainability. Their efforts were recognized with the German Sustainability Award 2024, honoring Vaude as Germany’s most sustainable textile company on the occasion of its 50th anniversary.

Vaude’s mountain logo symbolizes the high quality of its products, designed to last and minimize environmental impact. Among other initiatives, Vaude introduced technologies such as the “Mark” tent and the innovative “Trail Spacer” backpack. The “ReCycle Back” series is an example of how the company integrates sustainability into its innovations, using recycled materials and promoting the circular economy with Rethink products.

The production plant in Tettnang, built in 1980, is the heart of Vaude’s production, which includes backpacks, bags and outdoor equipment “made in Germany.” The company has continued to expand its offerings, entering the cycling industry in 1992 and actively promoting sustainability through initiatives such as the “Green Shape” sustainability label and involvement in the Science-Based Targets Initiative to reduce CO2 emissions.

Vaude’s commitment to sustainability is evident not only in its products, but also in its business management and work culture. The company values its 650 employees with policies such as flexible hours and child support. In addition, VAUDE has reduced its global CO2 emissions by 30 percent by 2023, demonstrating that it is possible to grow economically and be sustainable at the same time.

Vaude celebrates 50 years of innovation and commitment, looking to the future with a promise to continue developing sustainable solutions that improve quality of life and protect the environment for future generations.