Woolrich presents Outdoor Label Ss20

Adaptability is the key element needed to cope with temperature and altitude changes.

Layered clothing and multi-functional garments, from super-stretch quick-drying merino wool to iconic designs in lightweight fibers that keep the body completely dry. And between the two outer layers, a layer that keeps the heat stable.

Technical innovations put sustainability at the heart of the collection:

– low-waste modeling technology that minimizes fabric waste

– Green Cycle approach based on PFC-free recyclable ripstop nylon

– composition of biodegradable materials and components

The entire collection follows the path of “Timeless Heritage”, where durability and practicality are at the helm, thanks to textile suppliers that allow Woolrich to innovate, go beyond the ordinary and offer a revolutionary outdoor experience. Inspired by iconic shapes like the Hunting Jacket and patterns like the 1987 Shadowbark camouflage, all garments reflect a desire to combine tradition and novelty. Cordura for its extreme resistance, Pertex for its high air permeability and Solotex for its super elastic essence and ingenious ‘memory’ membrane.