Eco News
By Davide Fioraso
Plastic Pledge for Eoca’s Tradeshows
After the launch of the Plastic Free campaign: Mountain to Sea, the European Outdoor Conservation Association (EOCA) takes another step forward in order to fight plastics pollution by asking its members to sign a commitment to reduce the amount of disposable plastic from the OutDoor by ISPO stands. Joining Plastic Pledge also means providing a source of drinking water where filling reusable bottles and encouraging employees to bring their own. Already 42 exhibitors have signed the commitment, including companies such as Aku, Camelbak, Osprey, Ortovox, La Sportiva, Patagonia, Mammut, Vaude and Ternua. Also Paramo and Smartwool, who will not participate in the Munich event, have committed themselves for other events during the year. A first step for fairs to become more sustainable.
How sustainability influences purchase decisions
A sustainable fashion industry is becoming more and more important for customers, but it is often not clear if and how fashion brands are sustainable. This is what emerged from a recent survey of the Nosto platform. Half of the participants said they prefer buying eco-conscious brands and 32% are willing to pay more for sustainable clothing. The key points for consumers, were, first and foremost, the reduction in the volume of packaging (75%), but also the guarantee of a fair remuneration and respect for working conditions, the use of renewable and recyclable materials and finally saving resources like electricity, water, raw material.
Tentsile experience camp: the nest in the park
From July 6th, in Vigevano, in the province of Pavia, a phase of eco-tourist experimentation will start in the Biosphere Reserve of the Ticino Park, a UNESCO World Heritage site, the largest protected river area in Europe! This is a development model, realized in collaboration with Tentsile Italia, aimed at a deep change in the ways of experiencing tourism, which sees environmental priority and symbiosis with nature as its primary focus. A unique opportunity, with a very high sensory impact, to try the suspended Tree Tents and carry out activities such as hiking, canoeing, cycling, yoga, meditation, reading in the woods, music and much more. All the info are on www.nidonelparco.it.
Ferrino supports the Seva Project
A series of documentaries to raise public awareness on the subject of climate change. Here comes the SEVA project, supported by Ferrino, which will start next August from Iceland. Safeguarding the environment, respecting the ecosystem and protecting animal species at risk will be the issues told directly. Thanks to the partnership with Treedom, which promotes reforestation projects around the world, those who purchase the documentary online will become a supporter of the project, helping to finance the creation of a forest in Madagascar, a country whose biodiversity is at risk from “slash and burn” farming practices. Ferrino will dress the entire SEVA team with high-performance products for the Icelandic climate.
Adidas aims at 11 million recycled plastic shoes
Adidas is once again fighting, alongside Parley for the Oceans, to stem the continuous increase of plastics in the oceans. The German company has declared that wants to reach 11 million shoes made mainly with plastic materials recovered from beaches and coastal communities in 2019. Adidas has also declared that, by 2024, will be able to use 100% recycled polyester for the production of all clothing and footwear items. A commitment that goes adding to the reduction of CO2 emissions and to awareness campaigns against waste. Only in 2018 the company saved more than 40 tons of plastic waste from offices, shops, warehouses and distribution centers around the world, replacing them with more sustainable solutions.
Worth Partnership Project: the third call
Encouraging the development of innovative products through transnational collaborations between designers, artisans, small and medium-sized enterprises, startups. Worth Partnership Project is an initiative, open to all, funded by the European Union Cosme program and aimed at the creative industry sectors (fashion, textiles, footwear and accessories). In addition to the innovative side of the projects, what is rewarded is the ability and the interest of the candidates to collaborate with people or companies from other countries of the community. In the two previous editions 25 projects were awarded, all green and sustainable. Each of them received a financial support, a personalized coaching and some support for market positioning, intellectual property protection and participation in international events. There is time until October 31st to apply.
Canada announces its stop to disposable plastic starting from 2021
Canada will follow the example of the European Union with regard to the ban on disposable plastic products: to announce the intention to eliminate disposable straws, bags and cutlery from the market by 2021 was Canadian Prime Minister Justin Trudeau, who spoke during an event in the Gault nature reserve, near Montreal. The regulatory model, the Canadian authorities explain, will be set following the EU directive, which last March definitively approved the progressive ban, again from 2021, of disposable plastic cutlery and plates, plastic straws, cotton buds with plastic stems and supports for balloons, oxy-degradable plastics and food containers and expanded polystyrene cups.
