Crazy’s SS24 collection: between fashion and mountainwear
Crazy has launched its new SS24 collection, which combines bright colors and technical performance fabrics. Exhibited at the OutDoor by ISPO event, this collection is a tribute to the increasingly energetic fusion between the fashion side of the brand and technical apparel.
The line focuses on three fundamental pillars that have characterized the company since its creation: colors as an aesthetic element, attention to the female audience, and development of technical and performance garments.
The SS24 collection has been divided according to different levels of use. The base of the pyramid is represented by the “Base Camp“, inspired by the mountains and ideal for any outdoor activity. These garments offer an opportunity for beginners to approach the Crazy world. The “Active” is aimed at mountain enthusiasts looking for garments suitable for medium- to high-intensity trekking and hiking, ensuring maximum comfort while hiking. Finally, garments from the “High Mountain” are designed for high mountain and mountaineering at altitude, offering protection and features specifically designed to cope with harsh environments.
In the women’s collection, the color variant “Pop” represents the strength, vibrancy, power, and cheerfulness that characterize the feminine world of Crazy. It is paired with black, white and a deep purple. The color variant “Wind” evokes the fairy atmosphere experienced at sunrise and sunset at high altitudes. The big news in this collection is the coloring “Chewing Gum“, representing color, vibrancy and femininity, with combinations of yellow and light blue.
In the men’s collection, best sellers retain their distinctive colorations. The variant “Energy” features a vibrant neon yellow combined with blue and orange, recalling the world of sports competition. The coloring “Fire” combines the color of fire with orange, white and black, creating a strong contrast. The variant “Liken” represents Crazy’s homage to nature, with timeless and persistent shades.
THE BRAND’S PROPOSALS
For you:
Pull Wonder Magic: an iconic colorful and imaginative jersey made of soft High Performance fabric, ideal for low-intensity outdoor activities and everyday use.
Wonder Magic T-Shirt: a T-shirt that fully embodies the fashionable spirit of Crazy. Made for outdoor activities, it can also be worn in everyday life. The fabric contains natural Tencel extracted from eucalyptus plants, making it smooth, soft, easily washable and breathable.
Wonder Magic shorts: uniquely styled shorts ideal for outdoor walking. Revolutional Made in Italy fabric, fully printed with denim pattern and enhanced with colorful details, offers comfort and eye-catching style.
For him:
Pull Director Light: an essential hooded pullover designed for outdoor activities and everyday life. Made of High Performance 3D fabric with honeycomb construction, it offers maximum technicality. Contrast stitching adds a fashionable touch to the garment.
T-Shirt Legend: a fully printed T-shirt that is a perfect example of fashion mountainwear. Technical, cool and breathable, it is ideal for low-intensity outdoor activities and everyday use. Made of natural Tencel, it offers a soft and smooth feel with excellent moisture wicking properties. The prints include characteristic mountain elements.
Short Super: An iconic denim print from Crazy declined in a cool, lightweight short ideal for hiking and leisure. Made of soft, bielastic Stretch Series, it offers maximum freedom of movement. The waistband, side pockets and back pocket complete the look.
