Feel The Comfort Tour

8 stops in the comfort of Asics

The philosophy of Asics is encapsulated in the extremes of its letters, “Anima Sana in Corpore Sano.” The mission has always been to inspire people to move and experience how sport has uplifting power not only on the body, but also on the mind. It is from this philosophy that campaigns such as “Running Never Felt Better,” launched by the brand in 2023, are born. Right on the heels of the latter, the company is officially presenting the new Feel The Comfort Tour (Sept. 19-Oct. 21). The event, which will be itinerant, will offer all running enthusiasts a chance to experience what the Japanese brand means by a comfort revolution.

Sensitive, once again, is the theme of mental health. Countless researches over the years have demonstrated the positive impact of sports for daily life and the achievement of mental and physical well-being. The Feel The Comfort Tour will also act to increase this awareness by offering at several locations – Milan, Turin and Rome – the Mind Run, a mindful, breathing-conscious run.

Footwear also contributes to this well-being. The importance that different patterns can play in the movement of different people is often underestimated. Nearly one-third (32 percent) of Italian runners are unaware of the benefits of wearing the right footwear. Therefore, during the Feel The Comfort Tour, ASICS experts will remain on hand to guide runners through product testing. Runners will be able to select the model best suited to their needs, keeping in mind the comfort element of each shoe. This will also enable them to delve into new technologies designed by the brand precisely with the aim of ensuring maximum comfort.

Regardless of pace, preferences or goals, there is nothing better than running in the most comfortable running shoes. Among the Asics models it will be possible to test Gel-Nimbus 25, Gel-cumulus 25 and Gel-Kayano 30.