Helly Hansen: style, performance and sustainability
With the new Lifa Active Solen Polo, Helly Hansen introduces the next generation of a summer casual wear classic with new technologies to combat summer heat and global warming.
The history of the polo shirt is made of style, sport, performance and a slow but inexorable success as an alternative to the men’s shirt, transforming itself from a functional solution for outdoor activities to a style icon of urban clothing.
In the beginning was tennis. In 1926 the legendary French tennis player René Lacoste was the first to take to the court wearing what would become the Lacoste Chemise: a short-sleeved cotton pique shirt with a collar and three buttons, lighter, more breathable and comfortable than the traditional long-sleeved button-down shirt that the tennis players of the time wore.
The success among polo players was so overwhelming that the “tennis shirt” was quickly transformed into the “polo shirt”. In the post-war period, the polo shirt spread across the Atlantic among upper class sportsmen, not only tennis players and polo players, but also sailors and golfers, and among ivy-leaguers, until it became a casual menswear classic.
The Helly Hansen polo shirt 2.0
Helly Hansen is the Norwegian brand that for over 140 years has been dressing professionals of outdoor activities, with technical and protective products for sailing, outdoor, skiing and work. Over the years, Helly Hansen has gained a special reputation around nautical-inspired polo shirts, developing alongside models made of the most traditional pique cotton fabrics, technological innovations to make the polo shirts lighter, more breathable and comfortable, in collaboration with the America’s Cup and The Ocean Race teams.
But what positions the new Lifa Active Solen Polo in a category of its own are its sustainability credentials, without sacrificing comfort and performance. On the contrary, the result is a 2.0 generation of polo shirts, lightweight, breathable, comfortable, quick dry, leaving the skin dry and protecting from the sun.
The essential and elegant design of the Lifa Active Solen Polo, with a discreet presence of the Helly Hansen logo on the technical fabric, speaks an urban language, making it ideal for both outdoor activities and to face with style the hot days in the city.
