La Sportiva goes global with Climb World Tour
La Sportiva is about to launch its new global project, Climb World Tour 2023.
After last year’s great success with Climb Europe in more than 70 European gyms, the company is ready to aim even higher. The tour will touch more than 100 vertical destinations around the world, aiming to generate new touchpoints and strengthen awareness of the brand’s production quality.
The zero date of the tour will take place on Friday, April 14, in 15 gyms spread across four continents. It will be a day dedicated to educational workshops led by big names in climbing, meetings with athletes and product testing. The Italian stage, scheduled at the Rockspot gym in Milan, will feature Stefano Ghisolfi, Marcello Bombardi and Wafaa Amer, and will offer the opportunity to learn all the secrets and features of La Sportiva’s most iconic products(D-tech, No-Edge and P3).
The next day the tour proper will begin, touching 23 countries across Europe, America, Asia and Oceania for a total of more than 100 dates. These will be events open to the public based on the Test&Feel philosophy: try the product and learn how to feel your foot, gaining sensitivity and experience in the field.
“An ambitious project and a fascinating challenge for us: to celebrate climbing on all continents, bringing the brand more and more in contact with people, experts, novices and professional users, with the goal of sharing experiences, product knowledge and why not, partying together.” says Vittorio Barrasso, Brand & Communication Corporate Manager at La Sportiva.
In summary, the Climb World Tour 2023 represents an unmissable opportunity for climbing enthusiasts from around the world to meet, have fun, learn and test the best products on the market.
All interested parties can register for the stage closest to their city via the link
http://lasportiva.site/climb-world-tour-2023
