La Sportiva opens a premium store in the U.S.

La Sportiva opens a premium store in the U.S.

16 February 2024

La Sportiva opens first premium retail store in the United States

La Sportiva, a leading manufacturer of technical clothing and footwear for mountain sports, announces the opening of its first premium retail store in the United States.
The store, located in Boulder, Colorado, officially opened its doors to the public on January 2 and offers items from the entire La Sportiva collection.
This is a significant milestone for the company as it delivers on its promise to generate more and more community touchpoints, strengthening the brand’s presence in an iconic location for outdoor sports.
“This is not just about opening a store; we want to create a hub for the outdoor enthusiast community,” said Jonathan Lantz, president of La Sportiva North America. “Boulder is renowned for outstanding climbing, trail running and off-piste skiing opportunities. This store aims to be a gathering place for mountain sports people, where the local community can come together to share their passion, experiences and knowledge related to the sports they love.”

The Boulder store is La Sportiva’s first branch in North America and adds to its current global presence of 12 stores located throughout Europe.
“By expanding into the U.S. market, we want to create a line of continuity with our history in the Dolomites and also connect with local communities that share our passion for the outdoors,” said Lorenzo Delladio, CEO and Managing Director of La Sportiva. “Boulder has a rich outdoor tradition, and residents share our approach to the environment, which is based on responsibility. Our goal with this store is not just to sell products, but to give something back to this wonderful city, which has given so much to our brand over the years.”
La Sportiva invites the Boulder community and all outdoor enthusiasts to visit the new branch.