La Sportiva introduces Aaron Orozco
La Sportiva continues its growth path by announcing the expansion of its Sales area with the addition of Aaron Orozco to the role of Corporate Sales Director
La Sportiva enthusiastically announces the arrival of Aaron Orozco in the role of Corporate Sales Director, thus consolidating its commitment to corporate growth through the expansion of the sales area.
La Sportiva confirms its commitment to investment in human resources and welcomes Aaron Orozco, who joins the sales department under the leadership of Marcello Favagrossa, the Managing Director. This entry marks a new chapter for the company’s sales area, managed by the Delladio family, underscoring the importance of continued investment in personnel to consolidate and expand the wealth of knowledge and skills characteristic of the brand.
With a wealth of experience gained in similar roles at leading companies in the sports world, Aaron Orozco enriches La Sportiva with skills and expertise at the Italian and international levels. His career path, starting from coordinating the sales area for the Italian market, has led him in the last five years to the role of Strategic Pure Players Director for EMEA at one of the industry’s leading giants.
With the integration of Orozco, La Sportiva completes the structure of the sales department with the stated goal of implementing solid sales strategies, continuing its development path and consolidating corporate values. La Sportiva confirms itself as a reference point for those who live the mountains with intensity and a strong sense of belonging.
Marcello Favagrossa, Managing Director of La Sportiva, says, “At La Sportiva we firmly believe that our human capital is one of the pillars of our success. We are a community of passionate and motivated individuals who feel part of a large family. We are extremely proud to welcome Aaron Orozco and wish him well as he fully embraces the values that have distinguished our company for a remarkable 95 years.“
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