Under Armour: New Brands and Factory House
The US-made brand Under Armour opens a new Brand House in Milan and a new Factory House in Palmanova.
Oberalp, the exclusive distributor of Under Armour in Italy, successfully concludes 2023 with two major commercial operations. The first is the opening of a brand new Brand House in Milan, located inside the Lifestyle Center Merlata Bloom. The second transaction involves the opening of the Factory House at the Palmanova Village.
In both of these new realities, Oberalp presents the latest Under Armour retail concept. The new format is completely renewed, oriented towards simplicity and respects the brand’s DNA in all its details.
Brand House in Merlata Bloom Milan
Merlata Bloom Milano is the new lifestyle centre, opened on 15 November, located in the centre of the largest urban transformation project in Italy, in the north-west quadrant of Milan.
Under Armour is present inside the centre with a store covering more than 140 square metres where a wide selection of men’s and women’s proposals can be found.
The offer includes apparel, footwear and accessories collections, focusing on the training, running and sportstyle categories, to meet the needs of customers seeking innovation and performance.
Factory House in Palmanova
Opened on 20 November, the Under Armour Factory House is located inside the Palmanova Village shopping centre. The space, covering over 170 square metres, offers a wide selection of men’s and women’s apparel and footwear from the training, running, sportstyle and golf collections.
With these latest two openings, Oberalp now has fourteen of the US brand’s shops in its portfolio: eight Brand House and six Factory House, increasing the brand’s presence in the country.
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