La Sportiva is sponsor of 4 Valleys Ski Alp Trophy
La Sportiva is a sponsor of Ski Alp Trophy 4 Valleys and signs a partnership under the banner of passion for the mountains
Fiemme Valley company finalizes agreement with Ski Alp 4 Valleys Trophy, now in its 24th year.
La Sportiva officially becomes a sponsor of Trofeo Ski Alp 4 Valli, a circuit of four night ski mountaineering events that winds through the Fiemme, Fassa, Primiero and Biois valleys.
The event, a landmark for fans of the discipline, is organized by representatives of the four valleys involved, united by a passion for the mountains and an unavoidable respect for the land. Values of personal responsibility and cultural identity that underpin the work and thinking of La Sportiva, which finds the perfect role as a sponsor in this context. Indeed, the company becomes a point of reference for all those people who have made the mountains their home and a special place where they can share their passions with others while finding themselves.
The four Ski Alp 4 Valleys Trophy rallies will be held starting Friday, Feb. 2, for four weeks on Friday evenings, with elevation gains of about 500m per circuit, so that everyone can take part in these sports-focused gatherings.
In the initiative, it is possible to participate as a competitor or follow the hiking rally for a social walk without time tracking.
Lorenzo Delladio, CEO and Managing Director of La Sportiva, says, “We are happy to sponsor the Ski Alp 4 Valli Trophy and be at the side of all ski mountaineering enthusiasts. It is obviously fundamental for us to produce safe gear that accompanies athletes every day in their adventures on the snow, but not only. Being alongside such well-established events rooted in the territory, where the organizers are local people, is for us a source of pride and a means of sending a clear message: La Sportiva is there, alongside the citizens of the mountains with whom it shares its values, principles and above all its sense of authenticity and belonging.”
This year’s dates are:
– Friday, Feb. 2 Elisa Deflorian Memorial organizes ASD CAURIOL
– Friday, February 9 Moena Skialp, organizes ASD BELA LADINIA
– Friday, Feb. 23 Maurizio Zagonel and Aldo Giovannelli Memorial, organizes Michele Zagonel San Martino
– Friday, March 1 Molino Caverson, organizes Mirko Albergo Dolomiti Caverson
For more information visit www.lasportiva.com
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