Mammut launches the first products with NFC technology in the outdoor world
Mammut is the first outdoor brand to use NFC. Through the launch of Mammut Connect, the Swiss outdoor company thanks to this system, brings the distribution into a single platform.
Mammut Connect is a new way to provide interactive and technical info about the product. This is possible by accessing the app’s services, activated via NFC technology. The app and its content act as support for sales channels: this transmits in-depth information on the product, in order to enrich the sales process. By doing this, Mammut supports distribution, transforming it from point of sale to point of experience, guiding it towards the digital age.
Mammut Connect, through its platform, offers a unique experience for enthusiasts of the Outdoor world, as an interactive and emotional presentation of products and services. After that there is an attention to sale with many offers such as the possibility of prolonging the warranty, videos and stories for a virtual experience of the brand and invitations to exclusive outdoor experiences events in collab with sales partners. In “my business” consumers will have the opportunity to save their outdoor experiences in a personal diary, with the possibility of sharing them with the app community.
Buero112 and Monostream support the Swiss brand in the conception and development of Mammut Connect. As far as NFC technology is concerned, Mammut cooperates with Smartrac to digitize its product.
Mammut Connect app is now available for download on the App Store!