Polartec: Beyond Begins Today

Beyond Begins Today: the new Polartec signature campaign.

Polartec has solidified its environmental commitment since the invention of the first synthetic fleece made from recycled plastic bottles more than 30 years ago. The brand has steadily evolved, as evidenced by its new “Made To Go Beyond” positioning, targeting zero-waste through the use of fully recycled and plant-based materials, certified waste reduction, and the introduction of advanced technologies that minimize the environmental impact of production activities. The recent “Beyond Begins Today” campaign aims to raise awareness of crucial issues such as sustainability, inclusivity, and innovation, with various content, including short films released on various channels, the first of which will be presented on Earth Day 2024. This commitment goes beyond mere production, aiming for individual behavior change to positively influence the future of the planet. Eric Yung, Managing Director of Polartec, stresses the importance of sustainability in the company’s values, saying that every product launched in 2024 will aim to reduce environmental impact, endure over time, and promote circularity. The “Beyond Begins Today” strategy focuses on innovative and sustainable materials, such as monomaterials, recycled plastics, and plant-based nylon membranes, positioning Polartec as a leader in the production of high-performance and sustainable fabrics, anticipating current regulations and promoting a greener future. Ramesh Kesh of Milliken stresses that the durability and performance of fabrics should not compromise the environment, reiterating Polartec’s commitment to leave the world in better condition.