Rewoolution sponsor of Torx
The sustainable merino wool activewear brand has signed a three-year partnership with the famous endurance trail racing circuit
Passion for sport, great love for the mountains and their trails, respect for nature: these are the fundamental values that unite Rewoolution, the sustainable merino wool activewear brand of the Reda group, and Torx, one of the most renowned endurance trail race circuits in the world. Rewoolution announced today that it will join Torx as a Sponsor for three years, during the various races on the programme: the legendary Tor De Geants, the Tor130, the Tor30 and the Tor450.
Rewoolution has decided to continue its commitment to extraordinary feats and has decided to join forces with the event which is rightly considered one of the most exciting on the European and international trail scene. Torx is a journey through spirit and body, an epic adventure which every participant can take regardless of their sporting level. Torx and its distances are recognised for their technical value, but above all they represent an undisputed experiential opportunity for every single participant.
The competition, which takes place annually in September and is made up of four races of different distances, is the chosen terrain for the most daring athletes and enthusiasts, who want to immerse themselves in a journey of discovery of their own limits and recognise themselves as capable of a great feat. This is a characteristic shared by Rewoolution’s target audience, which with its collections of technical clothing in 100% sustainable merino wool, offers the perfect garments for outdoor challenges requiring exceptional performance.
The values shared by the brand with the famous circuit include a close bond with the mountains and a sporting ethic, inextricably linked to the world of trail running, dedicated to respecting nature and safeguarding the territory. With hundreds of participants each year from over 80 countries, Torx offers the international scene not only the spectacle of an inimitable sporting event, but also a unique opportunity to promote the entire Aosta Valley and its beautiful mountains, tying a double thread between man and nature. A metaphorical thread that finds a physical correspondence in the merino wool thread of Rewoolution garments. The brand’s collections are in fact made of ethical merino wool from ZQ-certified New Zealand farms. Very light and soft, the fabrics are produced through sustainable management of environmental, economic and social resources, tracing their entire path and safeguarding the well-being of people and animals. The brand’s commitment to sustainability goes beyond the choice of raw materials and the optimisation of production processes. It permeates all areas of the company and has earned Rewoolution and the entire Reda group B Corp certification.