Rewoolution, a natural, sustainable and made in Italy activewear
Uncontaminated lands, imposing peaks, remote paths, urban routes: wherever you push your passion, Rewoolution products will accompany you, enhancing your sporting experience and satisfying your intuition.
Rewoolution realizes a revolutionary concept of activewear, dedicated to athletes, professionists and mountain and outdoor enthusiasts; to those looking for an authentic meeting with nature and the excitement of outdoor sports.
The new generation of sport and leisure clothing is inspired by nature. Rewoolution garments are born from noble raw materials: they are made of ethical Merino wool, coming from ZQ farms with ZQ certification. Lightweight and soft, fabrics are produced through a sustainable management of environmental, economic and social resources, tracing the entire path and safeguarding the well-being of people and animals.
Rewoolution combines 150 years of Italian craftsmanship and lifestyle with cutting-edge technological innovation. The wool is worked in the historic Reda factories, in Piedmont, in one of the most important world districts of the textile industry, using renewable energies and virtuous processes of recycling and emission reduction. The style of the collections is studied in the Reda style office by established designers and emerging talents.
Rewoolution clothes guarantee superior sports performance and techniques thanks to the thermo-regulating capacity of the fabrics, combined with their high breathability and natural softness, elasticity and resistance to wear.
Even beyond the sporting performance, these Merino pure wool garments, produced in the respect of the environment, dress the most contemporary adventure that exists: the one that brings man back to nature.