Rock Experience Main Sponsor UTLAC
Sport, territory, sustainability and Lake Como are the four pillars of the partnership signed between Rock Experience and UTLAC, Lake Como Ultra Trail, the now well-known international trail running race.
Lake Como Ultra Trail
UTLAC, Lake Como Ultra Trail, was born in 2019 with the ambitious project of creating a mountain running event to enhance the territories surrounding one of the world’s most famous lakes: Lake Como. Now in its third year, the race circumnavigating Lake Como has now become an established reality.
UTLAC does not stop at the complete tour of Lake Como for 250km in a maximum of 90 hours. The event presents itself-even in 2024-with the popular 30km distance, characterized by the scenic boat transport of athletes to the starting line, and then with the new 60km length starting in Como and reaching Lecco along the same paths as the 250km-more precisely its last 60km. This new distance, to the amazement of the organizers themselves, is already in a sold-out orbit two months before the Start, with very few bibs still available.
Rock Experience x UTLAC
Michele Frigerio, CEO of Rock Experience, announced a new three-year agreement between his brand and UTLAC, emphasizing their shared dedication to mountains and sports. Born in Lecco eleven years ago, Rock Experience has witnessed and contributed to the evolution of outdoor activities. This partnership pledges to support UTLAC on a number of levels, recognizing its international prominence and underscoring Rock Experience’s commitment both to global markets and to enhancing the local area through marketing and sports initiatives.
UTLAC is experiencing significant growth from 150 to 700 athletes enrolled by 2022. The collaboration with Rock Experience marks a step forward, aiming to align as we go along with the needs of international trail running over the next three years.
