The Shitthropocene: the new Patagonia documentary.

The Shitthropocene: the new Patagonia documentary.

The Shitthropocene
–
Patagonia
presents his new documentary,
The Shitthropocene
, an anthropological satire that humorously and critically explores modern society’s consumption habits and the environmental impact of waste. This 45-minute film aims to stimulate deep reflection on the consequences of excessive consumerism and the importance of adopting more sustainable consumption practices.

Through provocative storytelling and light-hearted moments, such as the “caveman dance,” the film highlights the human tendency to turn precious resources into waste, often superfluous waste, and how this habit can jeopardize the future of the planet. The staging is both entertaining and alarming, designed to shake the viewers’ conscience.

For over fifty years, Patagonia has been committed to producing high-quality outdoor sports equipment and promoting conscious and responsible purchasing. The company’s philosophy has always been to sell only what is necessary, emphasizing product quality and durability. The goal is to minimize environmental impact and ensure that each item is functional, repairable and durable, made in an ethical and sustainable manner.

The Shitthropocene
fits into this context as an additional outreach tool, asking the Patagonia community to demand high standards in the production and maintenance of equipment, promoting extended use through repair and the secondhand market.