Anne Cavassa new president Primaloft Inc

Big news at Primaloft Inc: appointed new president Anne Cavassa

PrimaLoft, Inc., global leader in cutting-edge materials technology, announces the appointment of Anne Cavassa as the company’s new president. Cavassa joins CEO Mike Joyce to further strengthen PrimaLoft’s commitment to growth, innovation and sustainability.

 “The purpose of our company is to optimize the convergence of people, products and planet,” says Mike Joyce, CEO of PrimaLoft. “Anne embodies this belief and brings with her extensive leadership experience at well-known active lifestyle brands. This is an ideal opportunity to bring on a highly regarded manager to help take PrimaLoft to the next level. And, for me, Anne is the only choice.”

Cavassa brings to PrimaLoft considerable experience in driving growth through its strategic direction and fostering a collaborative environment. He most recently served as president of Saucony, but has also held leadership positions at Brooks, Nike and Timberland. Cavassa brings with him extensive knowledge in both the footwear and apparel industries, from product design and merchandising to retail and brand marketing-all of which is ideal for further enhancing PrimaLoft’s market position.

“I am absolutely thrilled to join the outstanding team at PrimaLoft,” Cavassa, PrimaLoft’s new president, tells us. “What drew me to this position is the brand’s rich history of innovation, delivering exceptional performance and sustainable products. I look forward to collaborating with some of the best brands in the world, and I’m especially pleased with our commitment focused on building brand value and creating strong connections with users.”

Mike Joyce will continue to lead PrimaLoft Inc as CEO, focusing on long-term business and strategic direction. Anne Cavassa will assume responsibility for day-to-day operations, and the two will work closely together to promote the company’s growth.