ASICS partner of the Milan Marathon
The Japanese company has entered into a multi-year agreement investing in the marathon through 2024.
Sunday, April 3, 2022 will see the 20th edition of the Milan Marathon, known to all Italian runners – and not only! While waiting for all the details of the event, the organizer RCS Sports & Events has announced ASICS as its Technical Partner; the Japanese brand is not really new to the event, having already participated as a Partner in four editions, starting from the now distant 2005. For this edition and the next ones until 2024, the company will sign the technical jerseys that runners will wear to run the 42 km. “Anima Sana In Corpore Sano”: this is how ASICS describes itself, putting this value into practice in many initiatives, such as the support to Progetto Itaca (Foundation that promotes support for people affected by mental health disorders). Another initiative that demonstrates the commitment of ASICS in wanting to improve people’s lives, is the adhesion to the Fashion Pact, a global association of textile manufacturers that is committed to limiting climate change, restoring biodiversity and protecting the oceans. These are just a few of the brand’s initiatives, but they are enough to clearly understand the objectives: wanting to be physically present for people, helping them both technically (with high quality products that can facilitate sports activities) and psychologically, providing concrete support and bringing a positive and encouraging message.
For more news and information on the event and the partnership we have to wait, in the meantime do not forget to keep your calves always in motion!
