Blackcrows renews partnership with Nikolaï Schirmer
Blackcrows announces renewal of partnership with freeskier Nikolaï Schirmer.
Blackcrows renews its partnership with freeskier Nikolai Schirmer. Niko’s journey with Blackcrows is a testament to his dedication to the sport and the brand’s commitment to fostering a community of passionate skiers.
“With more than 10 years of fruitful collaboration with Blackcrows, Nikolai has become a key partner, mutually supporting us in our growth,” points out Flo Bastien, global sports marketing manager at Blackcrows. “Ihis commitment to performance and exploration, storytelling skills, and work ethic are unsurpassed. We are proud and excited to extend our collaboration with Nikolai to apparel and equipment. Together with other Blackcrows athletes, he will play a major role in developing and promoting these product categories along with our team.”
Upon joining the Blackcrows team of athletes, Niko expressed his enthusiastic gratitude by stating, “Realizing the dream of completely wearing raven feathers is a unique thrill. Witnessing the incredible evolution of Blackcrows since my first trip with co-founder Bruno 12 years ago is extraordinary, and I am honored to contribute to the vision of a brand focused entirely on the skiing I love and the culture associated with it.”
Niko shared his enthusiasm for collaborating with talented individuals in Blackcrows, highlighting collaborative efforts in ski development, including the new Draco Freebird skis, apparel, backpacks, equipment, ski films, documentaries, and festivals. “I really feel like the luckiest person in the world right now to receive this support in telling the story of my winters, with the best equipment and the most welcoming people on the mountain.”
Niko will participate in Blackcrows’ “Le Retour du Début de Saison” event in Chamonix on Jan. 2 and 3. Fans and ski enthusiasts are invited to meet Niko, ski with him and follow his latest project during this special event.
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