Crazy’s first flagship store opens in the United States
A remarkable leap for the Valtellina brand, which is now growing more and more in the foreign market.
The first US flagship store has opened 50 kilometres from Aspen, in the town of Carbondale, in Colorado. After launching its own branch in 2020 in the USA, the Italian brand has decided to create a shop in the very heart of the outdoor world in the USA.
“We are really satisfied with this opening: opening a flagship store overseas has always been one of our goals and seeing it finally come true is a source of great pride”, comments Luca Salini, CEO of Crazy.
Crazy’s commercial strategy was also successful thanks to the great cooperation with the local team: in this case, thanks to the support of Cripple Creel, Crazy’s distributor in Aspen, the operation was coordinated by the Crazy team of Alssandro Lafranconi, now shop manager.
“This is an ambitious project that we are very keen on. – says Lafranconi – The guys did an exceptional job and I couldn’t be happier. It hasn’t been easy, but thanks to the support of Cripple Creek, a reference point in the North American outdoor market, the project hasn’t slowed down”.
In addition, on the opening front Crazy has announced a new opening in Italy, in Bardonecchia, a stone’s throw from Val Susa, bringing the total number of flagship stores dedicated to the brand worldwide to 13.
