Crazy brings together 10 dealers in a Ski Lodge in the Alps
An event in the name of sport organized by Crazy in Santa Caterina Valfurva.
Ten dealers from Italy, Germany, Austria, the Czech Republic, Slovakia and Andorra met at the Sunny Valley resort in Santa Caterina Valfurva, in the province of Sondrio.
The event was successful and the guests were absolutely thrilled. The weekend took place under the banner of sport, training in every aspect and marketing.
Valeria Colturi, founder of the brand, organized this event right in the heart of her Santa Caterina Valfurva.
“We had the opportunity to present our future projects to our partners, which obviously involve them personally, leaving the logic of standard commercial conditions.” Luca Salini, CEO of Crazy, said about it.
What has been discussed so much concerns the future opening of single-brand stores in collaboration with local entrepreneurs, in order to highlight both their cultural heritage and local activities.
Crazy intends to pursue a very clear strategy: a targeted distribution policy must be implemented. This is because, as often happens with e-commerce, trying to involve too much public risks dispersing the real potential customers.
If you want to know more about Crazy and his philosophy, you can check out this site
