Dolomite X Trentino Tree Agreement
Dolomite supports the Trentino Tree Agreement project, committing to practicing and communicating a sustainable lifestyle
After mobilizing toward a more sustainable approach through Re-Source, Dolomite is collaborating with Trentino Tree Agreement, the fundraising project sponsored by the Autonomous Province of Trento to restore forests destroyed by storm “Vaia.”
To get the collaboration off to the best possible start, last July 22 Dolomite and Trentino Tree Agreement met in Panneggio Nature Park for a symbolic planting activity accompanied by the affixing of a plaque that reads “Pride and Passion”. This sums up the passion for the Dolomites, mountains and the outdoors while the pride lies in the participation of the project itself, which can help and enhance the communities in the area.
Cristina Bonora, Marketing Manager of Dolomite, comments: “Without the mountains, without the Dolomites with its forests, there would be no Dolomite, so maintaining this eco-system, coincides with the very essence of the brand. Planting a tree is like putting down roots for the future.”
