Kånken Me, the customizable backpack by Fjällräven
The legendary Kånken backpack of the Swedish brand can be personalized meticulously through the colors of your choice!
The first iconic Kånken was born back in 1978, intended for young Swedish students. Now, its timeless design dresses many different personalities while maintaining the original certainties: strength, durability and perfect functionality.
Fjällräven announces Kånken Me, accompanying it with a new platform that offers fans the opportunity to unleash their creativity to customize their model, creating unique color combinations that can finally follow their own style. The online configurator offers a choice of 14 different colors and 15 customizable backpack parts, for a total of 100,000 billion possible combinations: so it will be nearly impossible to find two people with the same Kånken! In addition, you will be able to design the backpack with the help of friends through the use of a shareable link. Production is limited to 1000 pieces per week, with updates and new releases on customization every 7 days.
Henrik Andersson, Global Creative Director at Fjällräven says “With Kånken Me we want to pay tribute to the creativity of the global community that uses Kånken as a vehicle for personal expression. The configurator offers a multitude of combinations, allowing each user to express themselves in a unique way… and in an easy and fun way.“
Want to customize your Kånken Me now? Click HERE!
