Lange, just boots
The brand launches a new motto that fully represents its heritage.
“Just Boots”, this is the new claim of Lange, a brand that in 1948 from the headquarters in Montebelluna, thanks to the vision of Bob Lange, designed and invented the first plastic boot. To celebrate the specialisation of the brand, Lange has chosen to replace the long-lived “Be one of your boots” with “Just Boots”.
The professionalism and quality of the brand have made the products among the best on the market, so much so that they are used by both the strongest World Cup skiers and those who frequent ski resorts.
To celebrate the long legacy of the brand, a series of multimedia contents will be published on Lange’s social channels that will tell step by step the phases of production.
