On expands its range of outdoor footwear
The Swiss sports apparel and footwear brand perfects its Missiongrip technology and introduces three shoe models, Cloudwander Waterproof, Cloudvista Waterproof and Cloudrock 2 Waterproof.
On, a Swiss sportswear and footwear brand, recently updated its outdoor shoe collection. First, it has improved its Missiongrip technology, used in its soles. The new technology has better grip and traction on all terrains, regardless if wet or dry.
Olivier Withworth, footwear developer at On, states: “Our new Missiongrip is our best performance sticky rubber yet. Its wet grip has been improved 30 per cent, and we’ve still maintained a highly abrasive compound. It’s a genuine game changer that puts us right up there with the market leaders”. In addition to the revamped Missiongrip, On’s new products include three models of outdoor footwear.
Lightweight and versatile, it is designed for everyday outdoor activities. It features a membrane that makes it waterproof, ensuring comfort in all conditions.
The waterproof version of the Cloudvista introduced last spring. It retains its lightweight and Helion superfoam midsole. It features reflective details to ensure greater visibility on night outings.
Cloudrock 2 Waterproof
The latest from On, a high-top hiking shoe with a precise fit. It features a dynamic midsole, a Flexlock lacing system and a closed-textured outsole that prevents debris and stones from entering.