PrimaLoft expands Active range with Active Evolve
PrimaLoft enhances the ACTIVE line with ACTIVE EVOLVE, a revolutionary insulating fabric that adapts to different activities, situations and performance. The secret of its success is perfect breathability, moisture management and elasticity for all intensities of action and seasons, while also ensuring sustainability.
PrimaLoft, a global leader in innovative materials technologies, is seeing growing enthusiasm in Italy for its Active Evolve insulation line. This innovative range offers exceptional breathability, superior moisture management and remarkable elasticity. Major international outdoor and lifestyle brands, along with discerning users, praise this advanced and intelligent formula. Now you can reduce the number of garments used while maintaining the same comfort, quality, and performance in every season and activity level. To meet these sophisticated needs, PrimaLoft has developed four new innovative solutions within the ACTIVE EVOLVE line.
PrimaLoft’s Active Evolve is a line of innovative insulation fabrics designed to improve performance, sustainability and design. By combining the lightweight warmth of insulation with the breathability of fabric, this technology is ideal for a variety of activities, regardless of intensity or season.
From cross-country skiing to adventuring to new peaks, Active Evolve offers optimal comfort, allowing you to push the limits. Many products in the line can be used directly in contact with the skin, eliminating the need for liners, providing efficient heat and moisture management, and maintaining high user comfort.
In addition to optimal performance during physical activity, Active Evolve enables extended year-round use, offering companies a more sustainable design approach with less material, bulk, weight, and waste.
PrimaLoft Active Evolve offers significant benefits to the wearer. It allows you to explore the full range of colors, incorporate unique patterns and choose fabrics with greater flexibility, eliminating the need for quilting. These insulation fabrics provide a state-of-the-art solution, offering high performance and distinctive design.
Active Evolve is the line of PrimaLoft insulation fabrics designed with an eye toward sustainability, as no fewer than three of the four new products are made with 100 percent post-consumer recycled content. Tara Maurer-Mackay, senior vice president for product strategy at PrimaLoft, emphasizes that this series is designed to evolve with you, offering breathability for consistent thermal regulation and high performance throughout the year and for any activity.
Endurance sports specialist LÖFFLER has chosen to integrate PrimaLoft Active Evolve into its cross-country ski collection for winter. With a commitment to innovation and responsibility, LÖFFLER has found in Active Evolve the versatile, high-performance insulation fabric required for top-level sportswear. This product offers breathability, moisture transport and thermal performance while being wonderfully compressible and sustainable through the use of recycled content. For LÖFFLER, Active Evolve has proven to be the ideal partner for cross-country skiing, cycling and ski touring jackets, ensuring high performance and optimal comfort.
