Scott Announces Partnership with Heli Guides
Scott Announces Technical Partnership with Heli Guides
It is with great excitement that Scott officially announces its strategic partnership with Heli Guides, Europe’s leading heli-ski specialist. This partnership marks a significant step forward for both brands as forces are joined to deliver extraordinary experiences to ski enthusiasts worldwide.
With more than 25 years of experience, Heli Guides has been a leader in heli-skiing in the Alps, specializing in scenic and sightseeing helicopter flying. Equipped with highly qualified pilots, a close-knit team of mountain guides and extensive experience in the industry, Heli Guides offers exciting flying experiences in a variety of locations, aiming to give its customers unforgettable powder days.
In Scott’s context, uncompromising dedication to innovation, technology and design drives brand positioning, product development and marketing strategies. Highly technical garments dedicated to sports enthusiasts and mountain professionals are produced. Within Heli Guides, where work figures require the highest level of equipment to cope with the most challenging weather conditions, Scott is confirmed as the reliable partner for these activities.
Starting with the 23/24 season, Scott will be officially designated as Heli Guides’ technical supplier, providing a complete “Head To Toe” apparel kit that includes the best garments from Scott’s Explorair and Vertic collections, specifically designed for Freetouring and Freeriding. This performance kit will best support the Guide team and all Heli Guides staff during the winter.
The words of Piero Berbenni, Scott Winter product manager, underscore the importance of the opportunity: “The supply of material to Heli Guides represents a crucial opportunity for Scott to stand out among the leading brands in technical ski clothing and equipment. Garments and accessories have been carefully selected to fully meet the needs of Heli Guides, guaranteeing performance and maximum comfort during working days in the powder.”
Simone Besana, Scott Winter sales manager, adds, “This partnership is a significant opportunity for both companies to expand their presence in the freeride world. We are excited to collaborate with such an esteemed partner in the heliskiing industry and to offer customers unique and unforgettable experiences.”
Heli Guides CEO Marco Appino stresses the importance of the partnership: “Outfitting mountain guides with high-quality material to ensure maximum comfort, safety and enjoyment in doing the job is essential. In Scott we have found an excellent level of quality, which is destined to grow further thanks to this partnership.“
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