Discover Your Trail by The North Face: one campaign, two collections
California brand’s new campaign to revolutionize the way people experience the trail
The North Face launched the Discover Your Trail communication campaign, designed to give a new perspective on the trail. With the strong growth in the desire to get closer to nature, The North Face wanted to encourage this trend and welcome beginners to the outdoor world. It has done so by demonstrating that regardless of one’s ability, the trail has no rules or limits, even less boundaries. The message is reflected in two collections, one dedicated to running and the second to hiking.
Run Collection
Invites the runner to push beyond their limits, supported by Vectiv technology. This, is able to transform energy into momentum while maintaining optimal stability, traction and cushioning. Among the shoes in the collection, the Vectiv Eminus and Vectiv Levitum Futurelight stand out. The garments that impressed us the most, however, are the First Dawn Jacket and Sunriser shorts for men and the Movmynt bra and shorts suit for women.
Hike Collection
This line consists of Athletic Outdoor garments, including the hoodie, Winter pants and Glacier T-shirt, all made from breathable, windproof and quick-drying materials. Completing the collection are Vectiv Fastpack shoes with a breathable and waterproof membrane.
A while back we talked about an initiative by The North Face related to Discover Your Trail. You can refresh your memory at this link!
