Under Armour: retail plan continues in Italy

Oberalp, Under Armour ‘s exclusive distributor in Italy, opens 2024 with three major initiatives: the relocation and renovation of the Brand House in Orio al Serio in the Oriocenter, the opening of a new Factory House in Brenner in the Brenner Outlet Center, and the renovation of the Factory House in Franciacorta.

These spaces were designed following Under Armour’s retail concept, characterized by innovative design that emphasizes simplicity and remains true to the brand’s identity. In particular, the Brand House in Orio al Serio, after seven years, moved inside the Oriocenter and reopened on March 16 with a new look. A larger store with a wide entrance featuring a red portal, Under Armour’s iconic color.