Woolf Merino welcomes Alek Østreng
Woolf Merino is pleased to announce the addition of professional snowboarder Alek Østreng to its team of ambassadors.
Alek Østreng, originally from Rykkinn, Norway, and a member of the Norwegian trio Rk1, Alek joins Woolf Merino along with partner Ståle Sandbech.
Alek, a backcountry snowboarder who is also known for his ability to create videos highlighting his diverse skills in the backcountry, on roads, and on massive man-made jumps, has a laid-back temperament that is reflected in his riding style, which is appreciated by all. With his fluid style, Alek is committed to pushing the limits of snowboarding and will play a key role in representing the brand’s commitment to performance, sustainability, and style.
As a brand ambassador, Østreng will showcase the versatility and performance of Woolf Merino wool clothing even in extreme conditions.
Woolf Merino’s commitment to sustainable practices aligns perfectly with Østreng’s values, making this partnership a natural and exciting collaboration.
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