Work with trust: Vibram excellence in workplace safety
Vibram, a manufacturer of high-performance rubber soles, has a long tradition of serving the workplace safety industry and today wants to underscore its commitment to innovation, safety and reliability by launching its new global “Work with Trust” campaign.
The digital campaign, available on Vibram’s website and all social channels, centers on a film shot by the international agency “True Color Films,” directed by Achille Mauri, which depicts workers of the Italian construction company Gheller in the performance of their activities on the construction site. The brand’s new campaign is designed to emphasize the constant research and innovation behind Vibram’s uniqueness in all contexts.
In an increasingly demanding market that requires high-level products that must perform even in extreme conditions, Vibram offers innovative solutions capable of meeting the multiple needs of consumers. Grip, wear resistance, stability, antistatic properties, and compounds capable of maintaining their characteristics in intense heat and cold, as well as excellent traction guaranteed by the most advanced and functional design ever.
These are just some of the extraordinary features that distinguish Vibram’s work and safety soles. Each compound and technology is the result of research and development to meet specific needs of various kinds, such as Vibram Ecostep Pro (Eco-sustainability), Vibram Litebase (Lightweight), Vibram XS Work and Vibram Arctic Grip Pro (Grip), and finally Vibram Fire & Ice (Flame Resistance).
