Artcrafts International launches Cotopaxi in Italy!
Cotopaxi, an American outdoor clothing and accessories company, finally arrives in Italy in partnership with distributor Artcrafts International.
For those not familiar, Cotopaxi is a Benefit Corporation and Certified B Corp that produces outdoor apparel and accessories. The company has decided to expand its communication and distribution strategy in the global market, including Italy, starting with the launch of the sales campaign of the fall/winter 2022 collection that will begin at the end of November. Cotopaxi has chosen to trust in the precious hands of Artcrafts International for distribution, with the aim of infusing the Do Good spirit to the whole of Italy. The Florentine distributor is already known for its experience in the launch of several successful brands, such as HOKA ONE ONE, Teva, Compressport, Crocs, Canadian and mou; it is immediately clear the choiche of the American Company.
Simone Ponziani, owner of Artcrafts International, says: “Representing Cotopaxi in Italy makes us proud and, as a team, eager to get going and develop the project. Cotopaxi is a consumer-driven brand, capable of creating community and pushing for change. Values that are particularly relevant in Italy, where outdoor culture and adventure are part of the local cultural heritage and where Do Good finds a strong sense of correspondence.”
How can we not be consumer-driven when touching on such important issues as sustainability, community and connection in this time in history? Cotopaxi manages to adhere beautifully to these values, summed up with the Do Good message. Doing good for ourselves, for the world around us, for others.
The American brand also gives concrete form to these values by donating 1% of its revenues to the beneficiaries of the Cotopaxi Foundation. The first collection to be presented in Italy boasts products made entirely from reused materials from production waste, creating unique color combinations.
