ASICS supports Progetto Itaca once again
The Japanese company will join the Milan Marathon supporting Progetto Itaca through the Charity Program
On Sunday 3 April the Lenovo Relay Marathon will take place in Milan, in which the teams of ASICS – Technical Partner until 2024 – will also participate. Also this year, the Japanese brand will support the association Progetto Itaca with the relays participating in the Charity Program and organizing an active fundraising on Rete del Dono. ASICS has chosen to support Progetto Itaca because of its shared values, namely the importance of people’s wellbeing and mental health. In fact, ASICS – an acronym for Anima Sana In Corpore Sano – has always encouraged physical activity regardless of age, physique and mental health, supporting the importance of physical activity to have a positive impact on psychological well-being as well.
Elena Bosticardo, Marketing Manager of ASICS Italy, says: “We are excited to be at the side of Progetto Itaca in 2022 and we are thrilled to actively participate in the fundraising promoted by Milano Marathon. The balance between body and mind is the founding principle of the philosophy of ASICS, and we have always believed in the power that sport has on mental well-being”.
ASICS will participate in the marathon with its athletes and ASICS FrontRunners, as well as friends, celebrities, influencers and journalists. In addition, the brand has created a dedicated page on the website to provide information, tips and advice on how to best prepare for the marathon: check this page if you want to know more!
If you want to support the Itaca Project, you can make a donation here
