The Pill Base Camp
Winter Edition

Save the date

NEW The Pill Base Camp Expo Winter 24

Milano – 23/24/25 November 2024

2 days B2C 1 day B2B
FW24 collections expo for B2C and FW25 for B2B
Outdoor, Ski, Snowboard & Running

The Pill Base Camp TEST Winter 25

20/21 January 2025 Sestriere/Pila
27/28 January 2025 Folgaria

4 days B2B
TEST collections W25 B2B
Ski, Snowboard

Unconventional business, perché il The Pill Base Camp non è solo lavoro, ma anche momenti di divertimento, relax, confronto e chiacchiere, il cuore e la magia dell’ outdoor business.

Attend The Pill Base Camp, don’t miss your chance to make new connections, learn about and test products for the upcoming Winter 2024/25 season.

Are you a store a brand or a professional?

To attend the event register for free here.

Attend The Pill Base Camp, don’t miss your chance to make new connections, learn about and test products for the upcoming Winter 2024/25 season.

Are you a store a brand or a professional?

To attend the event register for free here.

What is The Pill Base Camp?

The Pill Base Camp is an outdoor test village and indoor expo where the leading brands in the outdoor world, carefully selected by The Pill, present and offer the chance to test next season’s new products.

Presentations, previews, experiences, product tests, clinics and workshops, but not only that, also moments of relaxation over a beer where you can engage with colleagues and shopkeepers from all over Europe.

In the Sestriere and Folgaria winter editions, the focus is Ski, Snowboard and all the equipment that goes with it such as clothing, backpacks, safety systems and equipment.

For the Courmayeur summer edition instead focus on Running, Trail Running, Hiking, Climbing with ample space for footwear, backpacks, clothing and equipment.

The Pill Base Camp creates an opportunity for positive dialogue between brands and stores, from which new connections can be made or existing ones strengthened. In a market where products are in danger of all looking the same, it is an opportunity to introduce and learn about new products, test them in the field, but most importantly, a chance to tell and discover the ethical values of the brands and the people in them.

Behind a brand there is not only product, but also people, values and history that they share.

The Pill Base Camp
Summer Edition

Courmayeur

June 16 and 17, 2024

Once the car is parked, in both Sestriere and Folgaria everything will be at your fingertips: the outdoor test village, the indoor expo, the location of the dinner and party, and the hotels where you can sleep, all within a few hundred meters of each other.

Perfect locations for a two-day interaction between brands and buyers.

Double village.
Outdoor Test Village & Indoor Expo.
Within walking distance of each other.

An outdoor test village on snow just a few meters from the start of the Sestriere and Folgaria lifts. Tents and inflatables of the best brands of Ski and Snowboard where you can discover and test all the novelties of Winter 24/25.
On one side all the Ski selection, on the other side the Snowboard selection. Modern chairlifts for slope and freeride enthusiasts, and SkiAlp circuits that feed into the slope for those who want to do some elevation gain and test products uphill.
Adjacent to the outdoor village, inside a modern tensile structure, is the expo area of all things non-hardware: clothing, backpacks and accessories in a heated and comfortable environment to discover and clinic on upcoming collections and not miss any new items.

Tests, experiences, talks, screenings, presentations and more

The Pill Base Camp is not only tests and presentations, but also experience and educational activities. These include one concerning mountain safety, where experienced mountain guides will train in the use of safety systems such as Arva, shovel, probe and airbag backpack.

For the more active riders riding sessions with athletes and ambassadors from the coolest brands, sunrise or sunset pelts, ending the day enjoying a cold beer in front of Ski and Snowboard Movie screenings and stories from those who really lived those experiences. This and much more is The Pill Base Camp.

– Sunset Skimo with appetizer
– Sunrise Skimo with breakfast
– Movie session & beer
– Question and Answer with athletes or brands
– Nordic Walking
– Winter Trail Session
– Freeride Session
– Safety Workshop… and more

Experience and Workshops

TEST
DRIVE

Tesla Test Drive

Tesla and The Pill Base Camp together to bring you two days of speed and sustainability. The Pill Base Camp has never been so electrifying. Four days of test drives with Tesla to get to know the most sustainable and fun car on the market.

FILM, TALK & FREE BEER

The Meaningless Pursuit of Snow

Patagonia presents the film that tells the story of five individuals, all loyal to the culture of ski mountaineering and snowboarding, with a passion that overcomes any language barrier and bridges any generation gap.

SUNSET
EXPERIENCE

Sunset Skimo

A mountaineering ski session wrapped in the warm light of sunset to test the novelties of the Skialp world of Blizzard and Tecnica. At the top an aperitif awaits us with a breathtaking view of the entire valley and then back down before dark.

TEST WITH NADIR MAGUET

La Sportiva Boot Kilo Experience

A ski mountaineering session in the early morning light to test the new La Sportiva Kilo skiboot, accompanied by La Sportiva Team and athlete Nadir Maguet.

SPLITBOARD EXPERIENCE

Burton Step On Split

A freeride outing to test the Step On quick-attachment, specially created for off-piste skiing. Artva, Shovel, Probe and Airbag backpack are required, but in case you don’t have them with you no problem, we will provide them on site.

The numbers

78

Brands

235

Stores

520

Buyers

230

Sales & Marketing Manager

31

Journalists

6

Outdoor Media

1600

square meters of exposure

2

Days

18

Hours of testing

3600

Ski & Snowboard

1900

Boots

420

Bindings

5400

Field Testing

2

Hours of live music

2100

Beers

Ski Brands

Snowboard Brands

Equipment, Outerwear and Running Brands

How to reach us