BASE

In recent years, Milan has undergone an increasingly evident contamination by the outdoor world. Numerous in the city are the running, trail, climbing and mountaineering crews. Even more numerous is the presence of brands, agencies and media that consistently organize events, presentations and experiences.

There are no shortage of Outdoor connections in the city, such as the Vibram Connection Lab, climbing gyms like Urban Wall, Rock Spot and Manga Climbing, major flagship stores of brands such as Patagonia, Salewa, The North Face, Montura Store without forgetting the countless independent stores. The passion for running can be felt by running at the Simplon Park to the Navilions or for dirt lovers on the Monte Stella.

The event will take place in an indoor setting at the BASE in Milan at Via Bergognone 34, in the heart of the streets that host fashion week and design week throughout the year.

Why Milan?

Comparing us with Italian outdoor stores, the main critical issue in participating in B2B expo events was due to the difficulty in reaching the locations, normally located in locations 4-5 hours away by car. Milan is an extremely convenient logistical point for all Italian cities, easily reached by car, train or plane, even within the day.

Events related to outdoor culture proliferate in the Milan area, with numerous existing and emerging running crews, numerous outdoor stores, climbing gyms, showrooms, agencies and dedicated media.

The massive presence of journalists, media outlets, bloggers, influencers and youtubers in the city is an additional boost to the visibility of the brands and the event.