Europe’s top Running, Trail Running, Mountaineering, Hiking & Climbing brands present their new Spring Summer 2025 collections.
Footwear, clothing, backpacks, gear and equipment the stars of the fair.
Two days of EXPO, tests, workshops, talks and experiences with running and outdoor focus, dedicated in the morning exclusively to industry professionals and after 3 p.m. to all enthusiasts.
Running and Outdoor finally in Milan
Attend The Pill Base Camp, don’t miss your chance to make new connections, learn about and test products for the upcoming Summer 2025 season.
Do you have a store? Are you a business professional? Are you an enthusiast?
By registering, you can attend the event for free.
Attend The Pill Base Camp, don’t miss your chance to make new connections, learn about and test products for the upcoming Summer 2025 season.
Do you have a store? Are you a business professional? Are you an enthusiast?
To attend the event register for free here.
What is The Pill Base Camp?
The The Pill Base Camp is an EXPO where the most important brands in the running and outdoor world, carefully selected by The Pill, present and offer the chance to test the new products for the next season. Presentations, antecedents, experiences, product tests, clinics and workshops but not only that, also relaxing moments over a beer where you can share your passion for running and outdoor.
In the winter editions of Sestriere and Folgaria the focus is Skiing, Snowboarding and all the equipment that goes with it such as clothing, backpacks, safety systems and equipment. For the Summer edition in Milan, on the other hand, focus on Running, Trail Running, Hiking, Climbing with ample space for footwear, backpacks, clothing and equipment.
The Pill Base Camp creates an opportunity for positive dialogue between brands, stores and enthusiasts, from which new connections can be made or existing ones strengthened. In a market where products are in danger of all looking the same, it is an opportunity to introduce and learn about new products, test them in the field, but most importantly, a chance to tell and discover the ethical values of the brands and the people behind them.
Behind a brand is not only product, but also people and the values they share.
What is The Pill Base Camp?
The The Pill Base Camp is an EXPO where the most important brands in the running and outdoor world, carefully selected by The Pill, present and offer the chance to test the new products for the next season. Presentations, antecedents, experiences, product tests, clinics and workshops but not only that, also relaxing moments over a beer where you can share your passion for running and outdoor.
In the winter editions of Sestriere and Folgaria the focus is Skiing, Snowboarding and all the equipment that goes with it such as clothing, backpacks, safety systems and equipment. For the Summer edition in Milan, on the other hand, focus on Running, Trail Running, Hiking, Climbing with ample space for footwear, backpacks, clothing and equipment.
The Pill Base Camp creates an opportunity for positive dialogue between brands, stores and enthusiasts, from which new connections can be made or existing ones strengthened. In a market where products are in danger of all looking the same, it is an opportunity to introduce and learn about new products, test them in the field, but most importantly, a chance to tell and discover the ethical values of the brands and the people behind them.
Behind a brand is not only product, but also people and the values they share.
Location BASE Milano
In recent years, Milan has been increasingly contaminated by the outdoor world. Numerous running, trail, climbing and mountaineering crews in the city.
Even more numerous is the presence of brands, agencies and media that consistently organize events, presentations and experiences. The event will take place in an indoor setting at the BASE in Milan at 34 Via Bergognone, in the heart of the streets that host fashion week and design week throughout the year.
Not only Expo but also tests, workshops and experiences
Milan despite being a metropolis offers ample space for the desire for outdoor activities, from Monte Stella for Trail running, to Navigli or Parco Sempione for road running.
There are numerous indoor climbing gyms in the city, the 5 most famous of which can be recognized as Urban Wall, RockSpot, FantasyClimbing, Manga Climbing and Big Wall. In the afternoon these locations will be used to
organize TESTS, experiences, workshops, screenings, talks and much more.
Live Experience
Running & trail running session Monte Stella
Join us for an exciting test session on the trails of Milan’s iconic « Montagnetta ». In the meantime, road shoes will be down at the track, where precision and intensity are king. You will find trail and road running shoes from the best brands from 6 PM to 8 PM at out booth on site.
Sunday, June 16, 2024,
6:00 PM to 8:00 PM – Monte Stella
The Pill Party
Catch DJ Aladyn live from Radio Deejay at 21.30 at The Pill Base Camp’s evening bash. Starting from 20:00, enjoy some drinks, great music, and chat with the trendiest brands, media personalities, influencers, YouTubers, runners, and outdoor lovers from across Italy.
Sunday, June 16, 2024,
8:00 PM – Cortile BASE
Who, What, and Why? Independent Sports Stores
Discover this daring and ambitious project: a coalition of stores ready to defend their values, needs, and rights. It’s a chance to exchange ideas and perhaps even join this innovative and bold association.
Monday, June 17, 2024,
2:00 PM – Main Stage
Fly with The North Face VR
The North Face’s VR Tour 2 lands in Milan at The Pill Base Camp. After major European cities, you can enjoy a unique experience with virtual reality designed by The North Face. Experience the sensations of paragliding flight and at the same time learn about the new collection.
Sunday 16 and Monday 17 June, 2024,
EXPO BASE The North Face stand
Film: Ultrawest • How Ultrarunning Changed the West
Join us for a screening and discussion with Filippo Caon and Elisa Bessega, the minds behind Ultrawest. This docufilm delves into how the sport of ultrarunning has transformed the culture and landscape of the West, as well as becoming one of the most significant trends in the outdoor market.
Monday, June 17, 2024,
4:00 PM – Main Stage
Save the date
NEW The Pill Base Camp Expo Winter 24
Milano – 23/24/25 November 2024
2 days B2C 1 day B2B
FW24 collections expo for B2C and FW25 for B2B
Outdoor, Ski, Snowboard & Running
The Pill Base Camp TEST Winter 25
20/21 January 2025 Sestriere/Pila
27/28 January 2025 Folgaria
4 days B2B
TEST collections W25 B2B
Ski, Snowboard
The Pill Base Camp Expo Summer 25
31 May & 01/02 June 2025
1 day B2C & 2 days B2B
SS25 collection expo for B2C and SS26 for B2B
Running & Outdoor
Expected numbers
Expected numbers
Brands
Stores
Buyers
Visitors
Media
sm of exhibition space
Days
Running shoes
Trail running shoes
Hiking shoes
Climbing shoes
Clothing
Backpacks
Equipment
Brands featured
