LaMunt – Tailor-it Yourself
LaMunt, high-quality mountain apparel brand “by women for women,” a year between presented to retailers and media the spring/summer 2023 collection characterized once again by the founding values of this brand: attention to women’s needs, sustainability, and research on materials and style with a focus on the wearability of garments.
By pursuing the values that set it apart, LaMunt further expands its range of Smart Fit Solutions to tailor each garment to meet individual needs. The Ali Shape concept, which has been around since the first collection, can also be found in the brand’s new proposal through a soft and “round” design that recalls the sinuous forms of the female body, completed by alternating ventilated areas and reinforcements in the areas that need more protection. The leitmotif of the collection remains the extreme versatility of the garments, adaptable to the multiple needs of the wearer thanks to the new “tailor-it-yourself” concept with which LaMunt not only finds the right fit for each type of fit, but also creates garments capable of literally adapting to the different silhouettes of each woman.
“For us at LaMunt, it’s all about inspiration,” claims Ruth Oberrauch, founder of LaMunt. “We want to inspire women to spend their time in the mountains, savoring every single moment in nature. Functionality and aesthetics are the essential ingredients of our collections, which prove, season after season, how the combination of these two elements can best express women’s multiple individualities”.
All this without forgetting the fundamental theme of sustainability. In fact, LaMunt is a member of the Fair Wear Foundation and has been awarded Leader Status since its first year of operation. Each garment is produced in controlled companies, with a careful selection of the materials used, recycled and latest generation, ranging from post-industrial recycled cashmere to synthetic materials. Even for outerwear, the choice was clear: only DWR (Durable Weather Repellent) coatings made without the use of PFCs are used in LaMunt’s collections so as not to harm the environment.
With these values, LaMunt launches the exclusive Energy Capsule Collection, consisting of a crop top, leggings, shorts and a shrug. The special feature of this collection is that the garments are customizable with a simple do-it-yourself cut. All products are made of a recycled, stretchy and tight-fitting fabric that once cut leaves no threads, ensuring a “clean” cut.
Eliana Hybrid Wind Jacket and Eliana Wind Vest
Another gem of the collection is the hybrid wind jacket with a double-zip closure system, allows you to adjust the layering according to the weather conditions and your specific comfort. On the front and shoulders, the jacket is made of a three-layer, windproof, 100% recycled stretch fabric, while for the inserts under the arms and on the back, a highly breathable and stretchy material is used for maximum freedom of movement, once again, 100% recycled. Urban attitude and casual style, on the other hand, are the features of the vest designed for outdoor activities that retains the same technical and performance characteristics as the jacket.
