Manifattura Mario Colombo & C. is the new distributor of X-Bionic and X-Socks in Italy
The company that owns the Colmar brand and formerly the distributor of Lacoste has won a new milestone: it will be the commercial contact for X-Bionic and X-Socks for the Italian market.
Manifattura Mario Colombo, known for the Colmar brand, which will be 100 years old in 2023, has decided that it will also distribute the brands owned by X-Technology alongside Lacoste: X-Bionic and X-Socks. For more than 20 years, X-Technology has been offering innovative and high-performance products completely Made in Italy, certified by 800 patents, 600 awards and more than 1,200 medals won by the brand’s athletes.
The two companies will combine their energies and skills to optimize distribution processes, mutually benefiting from the innovation developed over the years.
Maximilian Lenk, CEO of X-Technology, says, “We have known Colmar for a very long time as a very strong international brand in the Winter Sports sector and beyond, with an exceptional capillarity of distribution in Italy. It came natural to us to turn to them in the search for a partnership especially because our production remains very anchored in the Italian territory. I am excited about the idea of this collaboration and I am sure that exciting challenges and a bright future await us. The audiences of both brands will only benefit in terms of service quality and product experience.”
On behalf of Manifattura Mario Colombo & C, CEO Giulio Colombo takes the floor: “When we began negotiations with X-Technology, we immediately hit it off because we share many things: a passion for innovation and product quality, but also a vision of business development. It is therefore with great enthusiasm that we decided to embrace this project that will allow us to broaden our offer with a well-known and highly performing brand.”
