NSE by The North Face
In the new NSE by The North Face collection, technology merges with the history of the outdoor world, creating a line for the future generation.
Inspired by the high-performance, extreme-demands garments of the Summit Series, The North Face reinvents a forward-looking capsule collection for the next generation of inspirational wearers. The creation of this series stems from wanting to inspire and encourage awareness that exploration is a true statement. Overcoming one’s limitations by seeking the balance between distortion and reality is what NSE wants to convey. We are all explorers, whatever our quest.
London-based photographer and co-founder of Orienteer Mapazine was in charge of art direction,
Rory Griffin
. Joined by the creatives of Orienteer Studio, he created a mixed-media project in collaboration with New Format, chronicling exploration as a mindset, approach and way of experiencing the world.
NSE’s main goal is to convey a strong bond andunique cultural identity, stimulating the assertion of individuality through strategic design conceived to leave an indelible impression in any context. The concept is developed around the flagship products: the Mountain Bib and the Transvers Jacket. This range is enhanced by the functional Base Camp Tote Bag, the stylish Fleeski Bucket hat and the innovative VECTIV Taraval Tech shoes to provide a complete and authentic experience.
The collection is available on www.thenorthface.it and in selected stores.
