ORTOVOX AND GLAC-UP TOGETHER FOR ALPINE GLACIERS
Ortovox, a leader in avalanche safety, is excited to be the lead technical sponsor of Glac-Up, the first startup dedicated to enhancing and protecting alpine glaciers.
This collaboration highlights the importance placed on sustainability and environmental protection by the two partners involved. Through this collaboration, Ortovox reaffirms its active commitment to supporting projects and initiatives aimed at preserving the mountain environment and raising awareness about the need to act responsibly.
The project with Glac-UP is a unique tour through Italy’s major glaciers, aimed at identifying and highlighting the challenges and difficulties of the area. Currently, there are two stages supported by ORTOVOX, which provides valuable technical assistance, clothing, and active collaboration in outreach initiatives
Tour stops
The first leg of the tour is dedicated to a charity initiative for the “Vedretta Piana Glacier” (or Ebenferner) located at the Stelvio Pass. This event, supported by the scientific community and local authorities, actively engages in the protection of the landscape heritage and the glacial ecosystem, freeing it from the presence of various materials abandoned over the decades by humans.
The second stage involves the Presena glacier in the Pontedilegno-Tonale area, an ideal area for winter skiing. Since 2008, an active protection initiative has been initiated using white tarpaulins. This practice aims to mitigate the effects of climate change on the glacier, slowing its melting and allowing everyone to enjoy this wonderful environment for a longer period.
The comments of the two partners
Giovanni Pagnoncelli, Marketing Manager of Ortovox Italy, stresses the importance of the founding values of the Ortovox brand, which consist of protecting mountain activity enthusiasts, the territory and all those who are part of the long production chain. This commitment is a duty and responsibility for Ortovox. Through supporting Glac-UP, Ortovox actively contributes to promoting awareness, raising awareness toward a responsible approach in daily life, and seeking shared solutions to meet the challenges of economic, social, and cultural change.
Alberto Sanino, Project Manager of Glac-UP, also proudly expresses his collaboration with Ortovox, a company with which he shares the same values and a common mission: to raise awareness for preservation.
The goal of Glac-UP’s tour is to highlight the challenges facing mountain communities and seek solutions to address the future.
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