Salewa apre a Bolzano il nuovo store con Circular Experience
Lo store Salewa di Bolzano è stato completamente ristrutturato e presenta un nuovo format chiamato “Salewa Circular Experience“. Questo format si concentra sul prolungamento della vita dei prodotti e offre ai clienti tre servizi: “Second Life“, Repair Service e Rental Service.
The South Tyrolean brand has grouped its sustainability initiatives under the label“Salewa Committed,” which provides transparency to customers about equipment produced according to stringent criteria of eco-sustainability and social responsibility.
Salewa offers three services in its Bolzano store: the Repair Service, where experts use original materials to repair clothing and equipment; the Second Life to buy refurbished products; and the Rental Service to rent the equipment needed for mountain adventures. This initiative is the result of Salewa’s commitment to greater sustainability.
The Oberalp Group and the brand are already working to expand the “Salewa Circular Experience” program and make it accessible online as well. The physical store was remodeled by London-based Retail Design agency gpstudio with the aim of creating a space that can be experienced with all the senses, and because of this, the Bolzano store is sure to become a landmark for sports enthusiasts in the area.
See the company’s website for more details.
