The “Midnight Runners” in Milan with Mizuno
The “Midnight Runners” will make a stop in Milan thanks to a partnership with Mizuno
July 15, 2023, the
“Midnight Runners”
will stop in Milan, which has been chosen as the 18th city in the world to host the London-based Crew. Born in 2015, they decided to expand their evening runs by inviting different people to their workouts and bringing along Bluetooth speakers to make the experience more engaging.The Japanese brand recently became a Global Partner of this project, which complements Mizuno Italy’s local initiative “For Every Run Tour,” involving 17 retailers from north to south, with the aim of testing the new models of Running shoes, through good vibes, fun and music.
For eight years, the “Midnight Runners” have been able to gather hundreds of people for their weekly event. They have spread like wildfire in the world’s major metropolises-Berlin, Barcelona, Paris, as well as Boston, Los Angeles, Sydney, Hong Kong, and Bogota.
Workouts are based on a mix of running, alternating with free-body fitness exercise sessions, so that participants can interact more with each other, increasing inclusiveness.
The stage in Milan, will begin at 7 p.m. and will wind through the main squares of the center concluding with a final aperitif. The starting point will be revealed on the “Heylo” registration app. Participation is completely free of charge.
This stage marks the launch of the Mizuno Wave Sky 7, which will be available on the market starting July 15. For this reason, Mizuno, in addition to providing “Midnight Runners” logoed T-shirts for all participants, will offer some the opportunity to preview test the newest shoe model.
