“This is Grivel”, the story of the italian company
The mini-movie about the mountain equipment manufacturer since 1818 has arrived
After starting a real communication revolution in 2019, Grivel presents its mini-film, created by director Antonio Boccola, to tell even more about what happens inside the company. The five-minute mini-film was designed “to find the best way to communicate all this company. – explains Oliviero Gobbi, CEO of Grivel srl – To make it, we went beyond our borders, we wanted to find a new way and a new language, for a new and fresh look”.
“I have always dealt with very ‘metropolitan’ themes. Grivel had the courage to choose a director who didn’t know the mountains because it wanted to tell the story of its work and its brand in a slightly different way. – says Boccola, director of the mini-film – My storytelling is about emotion, so I did a great job of understanding the passions that are around Grivel, starting with the people who work there, the management, the sportsmen. I took the metaphor of the metalworkers and mountaineers very seriously, and it was a very significant adventure for me”.
